Today, we'll touch upon Japanese Fashion Magazines. While we have Nippon Vogue, Elle, Numero, Nylon and some others being published in Japanese, the reality is that the big names stem from the local origin. This makes them more interesting, as instead of being mere copies of the foreign numbers, these have many things on their own.
Here are the most bizarre things about Japanese Fashion Magazines, as I see it:
Here a manga about the mote「モテ」girl in the office. She looks classic but attracts all men's eyes. However, the sexy-looking-girl 「エロ」is having a hard time, nobody cares about her.
I have to say, I like the concept of CLASSY. Instead of portraying models with impossible bodies in impossible outfits in artsy (as opposed to real) situations, the magazine helps the girl on the street to pick some pieces, to combine them in different situations, looking effortlessly stylish.
In this number, they portray a lot of items from high-street giants. ZARA, GAP, UNIQLO.
Here, we see the boyfriend denim. Worn with trench, sweater or perfecto. Simple ideas, for the girl next door. The woman on the picture looks like any other girl on the street. Not taller, not thinner, not wearing boob implants. The shots portray real Japanese girls in common situations. I am not saying that Gisele is not real, just that she's not quite like the rest of us.
Here we see the trench coat. Ideally, the ratio between the coat and the area not covered by it should be 2/3, as clearly indicated in the picture on the right. Then, we see different ways to rock it. With jeans & pumps, pencil skirt or tights with booties. Again, real girls in the streets of Tokyo. I call this low-budget high-return shot. It's not artsy, but educates on timeless style.
The trench is a spring-fall classic. It's always on, versatile & CLASSY.
Next, we get some tips from the store attendants. The girls pictured work in Tomorrowland & United Arrows. They are here to give advice on how to transition Winter items into Spring (i.e. take away the tights, keep the white skirt or swap the black pumps by coral open-toe shoes). Very useful again.
This is about trendy flat shoes and how to combine them (not easy when your style is so classic).
From clothing, we go into beauty. More importantly, into our best accessory: hair. My Best Hair 「Myベストヘア」is all about cut, color & shape (like beauty-box in paper). This is a very useful magazine to buy, when you feel like a change of style. I like this about Japanese magazines, they are specialized and serve a clear purpose.
Headshots. Of street girls, like you and me, who got their hair done by stylist XXX at salon YYY.
Imagine that you liked this one, what a nice hue & waves right?
Why would you like to look like Rola 「ローラ」 ? Well, because NOBODY is more mote 「モテ」 than Rola 「ローラ」- lucky her, clubbing is NOK for good Japanese girls, because her dance skills have certain room for improvement.